Why Is Digital Marketing So Important for eCommerce Businesses?

How do you get the attention of the distracted prospect?

  • We’re no longer watching TV the same way we used to. It’s now been replaced by Youtube or Netflix. We can watch only serials, and that is also sometimes.
  • We’re no longer listening to the radio like we used to. It’s now been replaced by podcasts or Spotify, we always listen to music on a mobile phone.
  • We’re no longer reading newspapers like we used to. It’s now been replaced by emails, apps & websites.
Why Digital Marketing Matters To Small Businesses | Web Design ...

Few Digital Marketing Channels for eCommerce 

In our previous blog article we have already mentioned the importance of digital marketing, but few topics not included, so that's why we have to make a separate article on the remaining portion.

One thing in common amongst all successful eCommerce stores or online business is how they incorporate all these channels within their marketing strategy.

They’re not simply focusing on one and neglecting the others. Leveraging all of them is what makes them successful.

Keep in mind that new channels will be introduced in the future but as a digital marketing professional, you need to make sure you’re on top of the following ones


Display Advertising

Display advertising :: Mitrah Technology

Banner ads are no longer as effective as they used to be but anyway, if planned right, it can have a positive impact. Internet users are developing habits of ignoring banners ads on websites unless your ad has the right message at the right time.


Behavioural Remarketing

What is Remarketing in Digital Marketing? - Glossary

Retargeting or remarketing might be considered invasive but if done right, it can truly help eCommerce stores convert shoppers into actual customers. New technologies allow retailers to dynamically target website visitors with specific products or content they might be interested in.


Mobile Marketing

Let’s face it. The internet browser is no longer the only software used to access the web. We’re now using apps more than ever. Just look at how many apps you’re using when socializing with friends.


Affiliate Marketing

Choosing the Right Affiliate Marketing Clientele| Informatics Inc.

How do you get websites talking about you? Work with affiliates by giving them an incentive for sales they bring to your online store. Building an engaged affiliate network will certainly boost your overall marketing campaigns by helping spread the word online

Comments

Post a Comment

Popular posts from this blog

3 Huge Reasons Dropshipping Really Isn't All It's Cracked Up to Be

Image
More and more, people all over the world are realizing that making their living online is becoming easier with each passing year. In 2015 alone, more than a quarter of the population reported that they had worked from home recently. And in 2016, a whopping said that at least some part of their income came from online work in the last year. And one growing trend of online startup businesses is the use of the dropshipping business model. WhatIs Dropshipping? This model is simple – an online storefront advertises a product, and when that product is ordered, the store buys it from a supplier and has it shipped directly to the customer. At no time does the storefront itself actually hold the product in its own inventory. Sounds simple, right? Well unfortunately, there are a number of downsides to dropshipping that most people just aren't talking about. And if you're thinking about getting into the biz, there are 3 pitfal...
Read more

4- Online Marketing Strategies for Your Ecommerce Store

Image
                         Social Media Marketing   Social Media Marketing works  if done properly. You can start  marketing  on Facebook and Twitter.  Social Media Marketing is  a  marketing  technique that  is  done to create impact, more than earning returns. Social media marketing is the use of social media platforms and websites to promote a  product or service . Social media marketing  is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. Social Media is a powerful channel for marketers. In this course, you learn more about the main social media platforms, how to manage your social media presence, and how to create effective content for each platform. SEO:  SEO  stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to ...
Read more