4- Online Marketing Strategies for Your Ecommerce Store

                        

Social Media Marketing

 

Social Media Marketing works if done properly. You can start marketing on Facebook and Twitter. Social Media Marketing is a marketing technique that is done to create impact, more than earning returns.

Social media marketing is the use of social media platforms and websites to promote a product or service.

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.

Social Media is a powerful channel for marketers. In this course, you learn more about the main social media platforms, how to manage your social media presence, and how to create effective content for each platform.

SEO: SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

SEO is an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page.

Search engines want to provide the best service for their users.

SEO is increasing the number of website visitors by getting the site to appear high on results returned by a search engine. SEM is considered internet marketing that increases a site's visibility through organic search engine results and advertising. SEM includes SEO as well as other search marketing tactics.

Content Marketing

Content marketing – > The Digital Content Marketing is the information of company products or Services which is share with the customer or clients. Create voluble content and shared on the Social Media platform.

Content Maybe– business regarding- products regarding- service regarding content will describe your products.

Type 

- Infographics, books or text – magazine – video 

Mine cycle: -1 awareness 2. Research 3. Consideration 4. Target Audience 5.Buying - mindset

Content is the present and the future of Digital Marketing Technology. 

Content marketing is the strategic marketing approach, Focused on creative and distributive, valuable relevant, and consistent.

 The power of content è audience retainè loyal customer.

Content is at the core of all marketing activities. Planning of Content is a very important role in marketing.

Content is the king of marketing.

how to develop content that works well for your target audience, and how to measure its impact.

Email Marketing 

An email has a larger reach. 

With Facebook boasting over 1 billion active users and Twitter boasting 255 million, it’s tempting to believe that social media is the most effective way to reach the masses. These are impressive numbers, but what isn’t so frequently shared are the statistics on email usage.

Email delivers your message. 

If marketers have to choose between adding a subscriber to their email list or gaining a new Facebook fan, they should go for the email subscriber every time.

Email drives conversions.

Most marketers are laser-focused on driving conversions. Regardless of whether they do so in the form of leads, sales, memberships, or a metric unique to your business strategy, the ultimate goal for marketers is to turn potential customers into paying customers.

An email has a higher ROI.

Given email’s unmatched ability to drive conversions, it makes sense that email is also the most effective marketing channel to drive ROI for your company. In fact, email marketing yields an average 3,800% return on investment for businesses, and for every $1 spent on email marketing, the average return on investment is $38.

Email is the preferred communication channel.

For many, social networks are a personal form of communication used to keep up to date with friends & family. When people log in to their social media accounts, they’re there to see photos and updates from people they know and care about.