The Four Things you must know your eCommerce Keywords

The Four Things Ecommerce Keywords Must You Know



Keyword research is an artwork form in itself and this is particularly true when it comes to eCommerce SEO.

Unlike normal keyword research, there are some extra circumstances you need to contemplate when deciding keywords to drive organic search traffic to your goods.

I am going to show you the best practices of how to find and analyze and optimize keywords in a moment.


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1. Search Volume

You can target a keyword with the best intention, low competition, and highest relevance, but if no one searches for it, your online store and sales won’t profit from it.

The first part to consider when executing keyword research is search volume.

In some niches, an average high-traffic keyword has over 10k to 15k searches for that keyword per month, whereas in other niches 1k monthly searches are a lot.

Therefore, the best way to discover the best volume for a keyword is to take another high-traffic keyword as a benchmark.

Also, you need to consider the other three factors below before selecting a keyword. It can be tempting to select a keyword with the highest search volume, but that can end up doing more damage than good.

2. Intent

A common mistake SEO beginners make is that they try to target the keyword with the most number of traffic possible.

Not only do they forget that one of the other factors (i.e. competition) makes it difficult to rank for, they also forget that it doesn’t matter how highly you rank or how much traffic you have if it doesn’t convert into sales.

When you optimize a page with a keyword, your goal shouldn’t be to obtain organic search traffic; your goal should be to attract qualified traffic.

Meaning you won't keywords to drive visitors to your site from the right stage of the sales funnel.

 2.Relevance

To get the right audience you don’t only need to bring people with the right purpose, but you also need to make it important to your store’s offerings.

This will increase the site's conversion rate.

Choosing relevant keywords is simply a matter of thinking about what you can give that matches the given keyword.

Let’s say you worked for shopping, the company has shown before, and you found the keyword “sports shoes” has over 10k searches per month in India.

If you take into consideration what they sell, you’d know it wouldn’t make sense to optimize their pages for that keyword as they don’t sell sports shoes.

The same logic should apply to your own online store.

 Only optimize your pages for keywords that are relevant to your online products.

I have noticed it’s super useful to look at the top 10 results for a keyword. This step takes longer, but it’s worth it!

If the pages that rank in the top 10 organic positions are similar to yours, then you have a good chance to make the first page in the rankings.

Also great, if there are lots of adverts – it’s probably very effective. That’s two birds with one stone and familiarizes your whole plan.

4. Competition

Keyword competition can be described as the average influence a given page should have to achieve a top position in the rankings for a special keyword.

You must pick keywords for which you can realistically rank.


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