About Shopping campaigns and Shopping ads

If you're a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better-qualified leads. To get started, you'll send us your product data with the Merchant Center and create a campaign in Google Ads. Then we'll use your campaign to create ads on Google and around the web where potential customers can see what you're selling. We call these placements Shopping ads because they appear in a different, more visual format. In contrast to a text ad, which displays text only, Shopping ads show users a photo of your product, plus a title, price, store name, and more. These ads give users a strong sense of the product you're selling before they click the ad, which gives you more qualified leads.

Benefits

Better qualified leads: 

Easy retail-centric campaign management:

Broader presence:

Powerful reporting and competitive data: 

Source -Google

What is behavioral advertising?

Behavioral advertising allows advertisers and publishers to display highly relevant ads and personalized marketing messages to users based on their web-browsing behavior. The primary objective is to deliver targeted ads to the behavioral business segments most likely to be interested.

Example: An advertising network (Facebook, in this example) tracks a consumer’s website visits and views they visit several health websites. Naturally, the Network assumes the customer is interested in health and displays related ads:

How does online behavioral advertising work?


The behavioral targeting process can be broken down into three main steps:

1.     Data collection and analysis

User data is collected from a range of sources:

 

1.     User segmentation

As data is collected, stored, and analyzed, behavioral patterns start to form and user segments are created:

 

1.     Behavioral targeting application

2.     Once audience segments are created, behavioral targeting can be applied to campaigns to make ads more relevant to specific groups:

 

Is behavioral advertising the right choice?

It’s certainly possible to increase your click-through rates, conversion rates, and ROI with behavior-targeted ads. However, it’s also feasible you’ll hurt your metrics if you come off overly invasive. Weigh the pros and cons of using behavioral advertising in your campaigns and decide whether you’ll use behavioral or contextual ads.

No matter your decision, remember you increase your chances of conversion with a personalized post-click experience. To maintain a high level of relevance throughout your entire campaign, connect every behavioral or contextual ad to its own unique post-click landing page.

Request an Instapage Enterprise Demo today to discover how to scale your post-click experiences.

Source - Instapage

 


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