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Showing posts from June, 2020

About Shopping campaigns and Shopping ads

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If you're a retailer, you can use  Shopping campaigns  to promote your online and local inventory, boost traffic to your website or local store, and find better-qualified leads. To get started, you'll send us your product data with the Merchant Center and create a campaign in Google Ads. Then we'll use your campaign to create ads on Google and around the web where potential customers can see what you're selling. We call these placements Shopping ads because they appear in a different, more visual format. In contrast to a text ad, which displays text only, Shopping ads show users a photo of your product, plus a title, price, store name, and more. These ads give users a strong sense of the product you're selling before they click the ad, which gives you more qualified leads. Benefits Better qualified leads:   Easy retail-centric campaign management: Broader presence: Powerful reporting and competitive data:   Source -Google What is behavioral advertising...

The Four Things you must know your eCommerce Keywords

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The Four Things Ecommerce Keywords Must You Know Keyword research is an artwork form in itself and this is particularly true when it comes to eCommerce SEO. Unlike normal keyword research, there are some extra circumstances you need to contemplate when deciding keywords to drive organic search traffic to your goods. I am going to show you the best practices of how to find and analyze and optimize keywords in a moment. 1. Search Volume You can target a keyword with the best intention, low competition, and highest relevance, but if no one searches for it,  your online store and sales won’t profit from it . The first part to consider when executing keyword research is search volume. In some niches, an average high-traffic keyword has over 10k to 15k searches for that keyword per month, whereas in other niches 1k monthly searches are a lot. Therefore, the best way to discover the best volume for a keyword is to take another high-traffic keyword as a benchmark. Also, you need to conside...

Future Scope Of eCommerce Business in India

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